{"id":3344,"date":"2022-10-12T11:48:09","date_gmt":"2022-10-12T11:48:09","guid":{"rendered":"https:\/\/edsweb.co.in\/idioma\/?p=3344"},"modified":"2022-10-12T11:48:09","modified_gmt":"2022-10-12T11:48:09","slug":"when-machine-translation-turns-unesco-heritage-into-refrigerator","status":"publish","type":"post","link":"https:\/\/www2.idioma.com\/en\/when-machine-translation-turns-unesco-heritage-into-refrigerator","title":{"rendered":"When machine translation turns UNESCO heritage into “Refrigerator”"},"content":{"rendered":"

As strange as the headline sounds, this particular issue has amused Czech and Slovak internet readers for several days now. As informed by Czech news portal\u00a0iDnes.cz,<\/a>\u00a0the official web site for promoting tourism in South Moravia Region\u00a0www.jizni-morava.cz<\/a>\u00a0relied on machine (read Google) translation to localize the content into seven languages including English, German, Russian, Slovak, Polish, Italian and Spanish (NOTE: The web site was\u00a0financed by public as well as EU funds with a total cost of one million Czech crowns \u2013 approx. 37,000 EUR).\u00a0What may have seemed like an easy cost-cutting measure turned out as a free promotion of the region. Unfortunately, in a negative and mocking way.<\/p>\n

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Visit Refrigerator, Pregnant or Vitriol!<\/h3>\n

Welcome to Refrigerator, the cultural heritage! Yes, the precise localization tool applied on the above-mentioned official web site changed the geographical names of South Moravian villages including the world renowned Lednice-Valtice complex listed by UNESCO (the name of the village “Lednice” in fact means “refrigerator” when translated mechanically, but come on… \ud83d\ude42 ). Other translation jewels to be found were, for example, the names of villages B\u0159ez\u00ed (verbatim \u2013 Pregnant), or Skalice (verbatim \u2013 Vitriol). Sadly amusing results of machine translation\u00a0or better said undesired effort of bureaucrats is less amusing when taking into account the lack of responsibility for published moreover internationally and tourism-oriented content, while there are a lot of user-friendly localization solutions available.<\/p>\n

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Lesson learned<\/h3>\n

Text you need to publish should always be translated by professional, human translators. Yes, it is more expensive than free, on-line machine translation, but if you want to increase sales and awareness +\u00a0keep customers and other readership it is worth it. And there are many smart ways to get it done right and for modest outlays. Read on.<\/p>\n

Replace machine-powered app with humans<\/h3>\n

Without a need to export texts from your content management system, you can actually install a channel to high-quality human translation. This price-attractive service\u00a0includes instant cost and delivery time estimates, professional human localization, proofreading and pre-publishing. It also features tracking of content changes thanks to translation memory and glossary creation to further lower translation expenses. The solution is a translation API \u2013 an interface able to handle the traffic and localize web content. It is available as the\u00a0Stream Translation API<\/a>\u2122<\/a>\u00a0from\u00a0idioma<\/a>. Just ask your web developer to integrate the API into your content management system, or download and install our pre-programmed plug-ins yourself!<\/p>\n

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Go to api.idioma.com<\/a>,\u00a0or\u00a0contact us directly for more information<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As strange as the headline sounds, this particular issue has amused Czech and Slovak internet readers for several days now. As informed by Czech news portal\u00a0iDnes.cz,\u00a0the official web site for promoting tourism in South Moravia Region\u00a0www.jizni-morava.cz\u00a0relied on machine (read Google) translation to localize the content into seven languages including English, German, Russian, Slovak, Polish, Italian …<\/p>\n

When machine translation turns UNESCO heritage into “Refrigerator”<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":3345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idioma"],"yoast_head":"\nWhen machine translation turns UNESCO heritage into "Refrigerator" - idioma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.idioma.com\/en\/when-machine-translation-turns-unesco-heritage-into-refrigerator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When machine translation turns UNESCO heritage into "Refrigerator" - idioma\" \/>\n<meta property=\"og:description\" content=\"As strange as the headline sounds, this particular issue has amused Czech and Slovak internet readers for several days now. As informed by Czech news portal\u00a0iDnes.cz,\u00a0the official web site for promoting tourism in South Moravia Region\u00a0www.jizni-morava.cz\u00a0relied on machine (read Google) translation to localize the content into seven languages including English, German, Russian, Slovak, Polish, Italian … When machine translation turns UNESCO heritage into “Refrigerator” Read More »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.idioma.com\/en\/when-machine-translation-turns-unesco-heritage-into-refrigerator\/\" \/>\n<meta property=\"og:site_name\" content=\"idioma\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-12T11:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www2.idioma.com\/wp-content\/uploads\/2022\/10\/b807ff646ba4d9ac2ed37ecd47d2b1c9d1014e34-320x240-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Idioma_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idioma_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www2.idioma.com\/when-machine-translation-turns-unesco-heritage-into-refrigerator#article\",\"isPartOf\":{\"@id\":\"https:\/\/www2.idioma.com\/when-machine-translation-turns-unesco-heritage-into-refrigerator\"},\"author\":{\"name\":\"Idioma_admin\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c\"},\"headline\":\"When machine translation turns UNESCO heritage into “Refrigerator”\",\"datePublished\":\"2022-10-12T11:48:09+00:00\",\"dateModified\":\"2022-10-12T11:48:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www2.idioma.com\/when-machine-translation-turns-unesco-heritage-into-refrigerator\"},\"wordCount\":421,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#organization\"},\"articleSection\":[\"Idioma\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www2.idioma.com\/when-machine-translation-turns-unesco-heritage-into-refrigerator#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www2.idioma.com\/when-machine-translation-turns-unesco-heritage-into-refrigerator\",\"url\":\"https:\/\/www2.idioma.com\/when-machine-translation-turns-unesco-heritage-into-refrigerator\",\"name\":\"When machine translation turns UNESCO heritage into \\\"Refrigerator\\\" - 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