{"id":3167,"date":"2022-10-12T10:37:09","date_gmt":"2022-10-12T10:37:09","guid":{"rendered":"https:\/\/edsweb.co.in\/idioma\/?p=3167"},"modified":"2022-10-12T10:37:09","modified_gmt":"2022-10-12T10:37:09","slug":"how-to-communicate-on-international-exhibitions-1-choosing-the-right-language","status":"publish","type":"post","link":"https:\/\/www2.idioma.com\/sv\/hur-man-kommunicerar-pa-internationella-utstallningar-1-att-valja-ratt-sprak","title":{"rendered":"Hur man kommunicerar p\u00e5 internationella utst\u00e4llningar #1: Att v\u00e4lja r\u00e4tt spr\u00e5k"},"content":{"rendered":"

\"\"<\/p>\n

Det kan vara en g\u00e5ng p\u00e5 fem \u00e5r, varje \u00e5r eller tv\u00e5 g\u00e5nger i m\u00e5naden, men oavsett hur ofta du marknadsf\u00f6r ditt f\u00f6retag och dina produkter p\u00e5 internationella evenemang som m\u00e4ssor eller branschutst\u00e4llningar \u00e4r det ingen l\u00e4tt uppgift att presentera sig internationellt och \u00f6verf\u00f6ra ditt budskap fr\u00e5n f\u00f6retagets modersm\u00e5l till de potentiella m\u00e5lmarknadernas spr\u00e5k. Om du inte \u00e4r f\u00f6rberedd f\u00f6rst\u00e5s.<\/p>\n

Eftersom \u00f6vers\u00e4ttning och lokalisering av ditt inneh\u00e5ll kr\u00e4ver b\u00e5de tid och resurser \u00e4r det klokt att utv\u00e4rdera lokaliseringsprioriteringar och vilka spr\u00e5k du ska fokusera p\u00e5. H\u00e4r \u00e4r n\u00e5gra saker att t\u00e4nka p\u00e5 inom detta omr\u00e5de:<\/p>\n

1. F\u00f6rbered och underh\u00e5ll allt inneh\u00e5ll p\u00e5 engelska - \u00e4ven om det inte \u00e4r ditt modersm\u00e5l.<\/strong><\/h3>\n

Engelska \u00e4r v\u00e5r tids aff\u00e4rsspr\u00e5k, det r\u00e5der det knappast n\u00e5gon tvekan om. P\u00e5 grund av engelskans popularitet och omfattande anv\u00e4ndning inom i princip alla omr\u00e5den av modern kommunikation,\u00a0De b\u00e4sta \u00f6vers\u00e4ttningspriserna p\u00e5 marknaden g\u00e4ller vanligtvis f\u00f6r spr\u00e5kkombinationer d\u00e4r engelska ing\u00e5r.\u00a0<\/strong>S\u00e5 sm\u00e5ningom, n\u00e4r behovet uppst\u00e5r och du beh\u00f6ver \u00f6vers\u00e4tta fr\u00e5n ditt inte s\u00e5 vanliga modersm\u00e5l till inte s\u00e5 vanliga spr\u00e5k p\u00e5 dina m\u00e5lmarknader, kommer du inte att betala en f\u00f6rm\u00f6genhet f\u00f6r en \u00f6vers\u00e4ttning av ett \"exotiskt spr\u00e5kpar\", utan ett rimligt pris f\u00f6r spr\u00e5kparet engelska-external.<\/p>\n

2. Engelska \u00e4r internationellt, men du vill vara lokal.<\/h3>\n

Nej, det strider inte mot den f\u00f6rsta punkten och det betyder naturligtvis inte att du absolut m\u00e5ste kommunicera p\u00e5 engelska, s\u00e4rskilt inte om du redan har gjort din heml\u00e4xa n\u00e4r det g\u00e4ller den f\u00f6rsta punkten.<\/p>\n

Det \u00e4r helt enkelt inte s\u00e4kert att anta\u00a0alla<\/em>\u00a0av dina potentiella kunder f\u00f6rst\u00e5r engelska eller den \u00e4nnu farligare id\u00e9n: att eftersom de f\u00f6rst\u00e5r \u00e4r det bara sl\u00f6seri med resurser att lokalisera ditt budskap till de spr\u00e5k som talas av dina m\u00e5lmarknader.\u00a0<\/strong>\u00c4ven om ditt f\u00f6retag \u00e4r relativt litet och har sitt huvudkontor i ett icke-engelsktalande land, kommer det att l\u00f6na sig att anstr\u00e4nga sig lite extra n\u00e4r du best\u00e4mmer dig f\u00f6r att ta steget ut p\u00e5 den internationella scenen och vill tilltala andra icke-engelsktalande. T\u00e4nk p\u00e5 det s\u00e5 h\u00e4r: N\u00e4r du befinner dig i en fr\u00e4mmande milj\u00f6 k\u00e4nns det bra att snubbla \u00f6ver n\u00e5gon som talar ditt spr\u00e5k i havet av de nuvarandelingua franca<\/em>Eller hur?<\/p>\n

3. Integrera lokalisering i er marknadsf\u00f6ringsstrategi.<\/h3>\n

Eftersom \u00f6vers\u00e4ttning och lokalisering \u00e4r n\u00e4ra knutna till f\u00f6retagets inneh\u00e5ll och \u00f6vergripande budskap hanteras dessa \u00e5taganden vanligtvis av f\u00f6retagets marknadsavdelning (och\/eller dokumentationsavdelning). Att analysera m\u00f6jligheter och f\u00f6rbereda f\u00f6r expansion p\u00e5 nya marknader \u00e4r trots allt vad marknadsf\u00f6rare g\u00f6r. Just din n\u00e4rvaro p\u00e5 internationella m\u00e4ssor eller handelsevenemang \u00e4r ett direkt resultat av f\u00f6retagets beslut att fokusera p\u00e5 vissa marknader och kundkretsar.\u00a0Marknadsavdelningen b\u00f6r implementera lokalisering i alla internationella utvecklingsstrategier och best\u00e4mma lokaliseringsniv\u00e5n och dess prioriteringar f\u00f6r viktiga internationella marknader.\u00a0<\/strong>D\u00e4rf\u00f6r b\u00f6r f\u00f6retagets budskap och inneh\u00e5ll anpassas och lokaliseras p\u00e5 alla kommunikationsniv\u00e5er, fr\u00e5n inhemska s\u00e4ljrepresentanter via lokaliserade webbplatser och f\u00f6rs\u00e4ljningsmaterial, till och med betald onlineannonsering.<\/p>\n

Om du vill veta mer om de olika formerna av flerspr\u00e5kig kommunikation och vilka kanaler du ska anv\u00e4nda f\u00f6r din n\u00e4sta m\u00e4ssdeltagande, l\u00e4s v\u00e5r f\u00f6ljande blogg.<\/p>","protected":false},"excerpt":{"rendered":"

Det kan vara en g\u00e5ng p\u00e5 fem \u00e5r, \u00e5rligen eller tv\u00e5 g\u00e5nger i m\u00e5naden, men oavsett hur ofta du marknadsf\u00f6r ditt f\u00f6retag och dina produkter p\u00e5 internationella evenemang, t.ex. m\u00e4ssor eller branschutst\u00e4llningar, \u00e4r det inte l\u00e4tt att presentera sig internationellt och \u00f6verf\u00f6ra ditt budskap fr\u00e5n f\u00f6retagets modersm\u00e5l till de potentiella m\u00e5lmarknadernas spr\u00e5k ...<\/p>\n

Hur man kommunicerar p\u00e5 internationella utst\u00e4llningar #1: Att v\u00e4lja r\u00e4tt spr\u00e5k<\/span> L\u00e4s mer \"<\/a><\/p>","protected":false},"author":1,"featured_media":3170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idioma"],"yoast_head":"\nHow to communicate on international exhibitions #1: Choosing the right language - idioma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.idioma.com\/sv\/hur-man-kommunicerar-pa-internationella-utstallningar-1-att-valja-ratt-sprak\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to communicate on international exhibitions #1: Choosing the right language - idioma\" \/>\n<meta property=\"og:description\" content=\"It may be once in 5 years, annually, or twice a month, but no matter how often you promote your company and products on international events, such as trade fairs or industry exhibitions, presenting internationally and transferring your message from the company’s native language to the languages of potential target markets is not an easy … How to communicate on international exhibitions #1: Choosing the right language L\u00e4s mer »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.idioma.com\/sv\/hur-man-kommunicerar-pa-internationella-utstallningar-1-att-valja-ratt-sprak\/\" \/>\n<meta property=\"og:site_name\" content=\"idioma\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-12T10:37:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www2.idioma.com\/wp-content\/uploads\/2022\/10\/w2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Idioma_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idioma_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#article\",\"isPartOf\":{\"@id\":\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language\"},\"author\":{\"name\":\"Idioma_admin\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c\"},\"headline\":\"How to communicate on international exhibitions #1: Choosing the right language\",\"datePublished\":\"2022-10-12T10:37:09+00:00\",\"dateModified\":\"2022-10-12T10:37:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language\"},\"wordCount\":525,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#organization\"},\"articleSection\":[\"Idioma\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language\",\"url\":\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language\",\"name\":\"How to communicate on international exhibitions #1: Choosing the right language - idioma\",\"isPartOf\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#website\"},\"datePublished\":\"2022-10-12T10:37:09+00:00\",\"dateModified\":\"2022-10-12T10:37:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www2.idioma.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to communicate on international exhibitions #1: Choosing the right language\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#website\",\"url\":\"http:\/\/www2.idioma.com\/en\/\",\"name\":\"idioma\",\"description\":\"translate\",\"publisher\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www2.idioma.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#organization\",\"name\":\"idioma\",\"url\":\"http:\/\/www2.idioma.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1\",\"width\":590,\"height\":588,\"caption\":\"idioma\"},\"image\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c\",\"name\":\"Idioma_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g\",\"caption\":\"Idioma_admin\"},\"sameAs\":[\"https:\/\/www2.idioma.com\"],\"url\":\"https:\/\/www2.idioma.com\/sv\/author\/vishal\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to communicate on international exhibitions #1: Choosing the right language - idioma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www2.idioma.com\/sv\/hur-man-kommunicerar-pa-internationella-utstallningar-1-att-valja-ratt-sprak\/","og_locale":"sv_SE","og_type":"article","og_title":"How to communicate on international exhibitions #1: Choosing the right language - idioma","og_description":"It may be once in 5 years, annually, or twice a month, but no matter how often you promote your company and products on international events, such as trade fairs or industry exhibitions, presenting internationally and transferring your message from the company’s native language to the languages of potential target markets is not an easy … How to communicate on international exhibitions #1: Choosing the right language L\u00e4s mer »","og_url":"https:\/\/www2.idioma.com\/sv\/hur-man-kommunicerar-pa-internationella-utstallningar-1-att-valja-ratt-sprak\/","og_site_name":"idioma","article_published_time":"2022-10-12T10:37:09+00:00","og_image":[{"width":640,"height":451,"url":"https:\/\/www2.idioma.com\/wp-content\/uploads\/2022\/10\/w2.jpg","type":"image\/jpeg"}],"author":"Idioma_admin","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Idioma_admin","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#article","isPartOf":{"@id":"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language"},"author":{"name":"Idioma_admin","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c"},"headline":"How to communicate on international exhibitions #1: Choosing the right language","datePublished":"2022-10-12T10:37:09+00:00","dateModified":"2022-10-12T10:37:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language"},"wordCount":525,"commentCount":0,"publisher":{"@id":"http:\/\/www2.idioma.com\/en\/#organization"},"articleSection":["Idioma"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language","url":"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language","name":"How to communicate on international exhibitions #1: Choosing the right language - idioma","isPartOf":{"@id":"http:\/\/www2.idioma.com\/en\/#website"},"datePublished":"2022-10-12T10:37:09+00:00","dateModified":"2022-10-12T10:37:09+00:00","breadcrumb":{"@id":"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www2.idioma.com\/how-to-communicate-on-international-exhibitions-1-choosing-the-right-language#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www2.idioma.com\/"},{"@type":"ListItem","position":2,"name":"How to communicate on international exhibitions #1: Choosing the right language"}]},{"@type":"WebSite","@id":"http:\/\/www2.idioma.com\/en\/#website","url":"http:\/\/www2.idioma.com\/en\/","name":"idioma","description":"translate","publisher":{"@id":"http:\/\/www2.idioma.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www2.idioma.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"http:\/\/www2.idioma.com\/en\/#organization","name":"idioma","url":"http:\/\/www2.idioma.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1","width":590,"height":588,"caption":"idioma"},"image":{"@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c","name":"Idioma_admin","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g","caption":"Idioma_admin"},"sameAs":["https:\/\/www2.idioma.com"],"url":"https:\/\/www2.idioma.com\/sv\/author\/vishal"}]}},"jetpack_featured_media_url":"https:\/\/www2.idioma.com\/wp-content\/uploads\/2022\/10\/w2.jpg","_links":{"self":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts\/3167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/comments?post=3167"}],"version-history":[{"count":1,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts\/3167\/revisions"}],"predecessor-version":[{"id":3173,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts\/3167\/revisions\/3173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/media\/3170"}],"wp:attachment":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/media?parent=3167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/categories?post=3167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/tags?post=3167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}