{"id":3222,"date":"2022-10-12T11:01:33","date_gmt":"2022-10-12T11:01:33","guid":{"rendered":"https:\/\/edsweb.co.in\/idioma\/?p=3222"},"modified":"2022-10-12T11:01:33","modified_gmt":"2022-10-12T11:01:33","slug":"website-localization-machine-or-human","status":"publish","type":"post","link":"https:\/\/www2.idioma.com\/sv\/webbplats-lokalisering-maskin-eller-manniska","title":{"rendered":"Lokalisering av webbplatser: Maskin eller m\u00e4nniska?"},"content":{"rendered":"

De flesta \u00e4r \u00f6verens om att World Wide Web har blivit ett s\u00e5 bekv\u00e4mt verktyg att de flesta av oss nu tar det f\u00f6r givet. F\u00f6r de flesta av dagens v\u00e4lm\u00e5ende f\u00f6retag \u00e4r det ocks\u00e5 ett kraftfullt f\u00f6rs\u00e4ljningsverktyg, i synnerhet f\u00f6r dem som vill expandera internationellt. Att tala det spr\u00e5k som din m\u00e5lmarknad och dina potentiella kunder talar \u00e4r utan tvekan en konkurrensf\u00f6rdel och ett s\u00e4tt att \u00f6ka den internationella f\u00f6rs\u00e4ljningen och produktk\u00e4nnedomen. Men \u00e4r \u00f6vers\u00e4ttning av webbplatser, eller r\u00e4ttare sagt lokalisering av webbplatsen, verkligen s\u00e5 viktigt ... eller \u00e4r det bara ytterligare ett merf\u00f6rs\u00e4ljningstill\u00e4gg?<\/p>\n

\"Alla talar engelska, eller hur?\"<\/h3>\n

Det g\u00f6r de faktiskt inte. Och \u00e4ven om dina kunder har engelska som andraspr\u00e5k \u00e4r det mycket mer effektfullt att tilltala dem p\u00e5 deras modersm\u00e5l, eftersom budskapet d\u00e5 n\u00e5r ut till en bredare publik. Detta \u00e4r s\u00e4rskilt viktigt att t\u00e4nka p\u00e5 f\u00f6r ett f\u00f6retag som betraktar sig som \"internationellt\", eller till och med \"multinationellt\".
\nBeh\u00f6ver du fler bevis? L\u00e5t oss titta p\u00e5 n\u00e5gra siffror*:<\/p>\n

    \n
  1. Mer \u00e4n 56% av kunderna \u00e4r villiga att k\u00f6pa samma produkt till ett h\u00f6gre pris om webbplatsen inneh\u00e5ller information p\u00e5 deras modersm\u00e5l<\/strong>. Ergo om du lokaliserar, f\u00f6rutom att f\u00e5 en bredare publik,\u00a0din marginal \u00f6kar<\/strong>\u00a0- inte bara absolut, utan \u00e4ven relativt.<\/li>\n
  2. 65% av dina multinationella konkurrenter tar h\u00e4nsyn till lokalisering<\/strong>\u00a0av deras inneh\u00e5ll, inklusive webbplatser,\u00a0lika viktigt, eller mycket viktigt<\/strong>\u00a0f\u00f6r att uppn\u00e5 h\u00f6gre f\u00f6retagsint\u00e4kter. Tyv\u00e4rr vet en stor majoritet av de internationella akt\u00f6rerna redan vad du vet. Men bara det faktum att konkurrensen\u00a0f\u00f6rverkligar\u00a0<\/em>eller .\u00a0beaktar\u00a0<\/em>n\u00e5got som inte automatiskt inneb\u00e4r att de g\u00f6r exceptionella insatser i fr\u00e5gan. Snabbhet \u00e4r nyckeln h\u00e4r. Den som f\u00e5r ut r\u00e4tt budskap till r\u00e4tt m\u00e5lgrupp kan vinna marknaden - l\u00e5t det vara du.\u00a0Ju tidigare och b\u00e4ttre du lokaliserar, desto st\u00f6rre \u00e4r sannolikheten att du springer ifr\u00e5n dina rivaler<\/strong>.<\/li>\n
  3. Har ni r\u00e5d att f\u00f6rlora en homogen onlinemarknad med \u00f6ver en miljard potentiella kunder?<\/strong>\u00a0Det \u00e4r precis vad du g\u00f6r om du inte lokaliserar din webbplats till kinesiska.\u00a095 av 100 kinesiska onlinekunder f\u00f6redrar<\/strong>\u00a0och \u00e4r betydligt mer bekv\u00e4ma med\u00a0webbplatser p\u00e5 deras modersm\u00e5l.<\/strong><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Maskiner \u00f6vers\u00e4tter. Lokaliserar aldrig.<\/h3>\n

    Nu n\u00e4r du \u00e4r helt inne p\u00e5 lokalisering av webbplatser \u00e4r det viktigt att ta upp vad lokalisering av din webbplats egentligen inneb\u00e4r. Och fr\u00e4mst skillnaden mellan webbplats\u00f6vers\u00e4ttning och webbplatslokalisering (eftersom det verkligen INTE \u00e4r samma sak). Enkelt uttryckt,\u00a0n\u00e4r du bara \u00f6vers\u00e4tter din webbplats<\/strong>\u00a0(vanligtvis med hj\u00e4lp av kostnadsfria maskin\u00f6vers\u00e4ttningsverktyg),\u00a0Du anpassar inte inneh\u00e5llet och budskapet efter m\u00e5lmarknadens spr\u00e5kliga och kulturella s\u00e4rdrag.<\/strong>. Du f\u00f6rlitar dig helt enkelt p\u00e5 att maskinen ska matcha orden och fraserna fr\u00e5n din webbplats med en databas. Trots att maskinernas intelligens utvecklas och de bokstavligen l\u00e4r sig fr\u00e5n dag till dag kan de fortfarande bara leverera en mekanisk \u00f6vers\u00e4ttning (vilken \u00f6verraskning) med en f\u00f6rv\u00e5nansv\u00e4rt h\u00f6g felprocent.<\/p>\n

    Och vi kommer till den punkt d\u00e4r det \u00e4r n\u00f6dv\u00e4ndigt att anv\u00e4nda m\u00e4nskliga f\u00e4rdigheter f\u00f6r att inte bara redigera inneh\u00e5llsfel och ordf\u00f6ljd, utan ocks\u00e5 hantera \"klumpigheten\" i inneh\u00e5ll som konverterats av maskiner, och f\u00f6r att anpassa det \u00f6versatta inneh\u00e5llet s\u00e5 att det blir tilltalande och l\u00e5ter naturligt p\u00e5 m\u00e5lspr\u00e5ket, dvs. att\u00a0lokalisera<\/em>\u00a0webbplatsen.<\/p>\n

    Om du menar allvar med att expandera till nya internationella marknader, vill f\u00f6rst\u00e5 dina kunder och vill att inneh\u00e5llet p\u00e5 webben ska relatera till dem, b\u00f6r du d\u00e4rf\u00f6r satsa p\u00e5 kvaliteten p\u00e5 lokaliseringen av din webbplats.\u00a0Du s\u00e4ljer till m\u00e4nniskor. Prata inte som en maskin.<\/strong><\/p>\n

    *K\u00e4lla:\u00a0https:\/\/www.gala-global.org\/industry\/language-industry-facts-and-data\/why-localize<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    De flesta \u00e4r \u00f6verens om att World Wide Web har blivit ett s\u00e5 bekv\u00e4mt verktyg att de flesta av oss tar det f\u00f6r givet. F\u00f6r de flesta av dagens v\u00e4lm\u00e5ende f\u00f6retag \u00e4r den ocks\u00e5 ett kraftfullt f\u00f6rs\u00e4ljningsverktyg, s\u00e4rskilt f\u00f6r dem som vill expandera internationellt. Att tala samma spr\u00e5k som din m\u00e5lmarknad och dina potentiella kunder \u00e4r en ...<\/p>\n

    Lokalisering av webbplatser: Maskin eller m\u00e4nniska?<\/span> L\u00e4s mer \"<\/a><\/p>","protected":false},"author":1,"featured_media":3224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idioma"],"yoast_head":"\nWebsite Localization: Machine or Human? - idioma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.idioma.com\/sv\/cs\/website-localization-machine-or-human\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Localization: Machine or Human? - idioma\" \/>\n<meta property=\"og:description\" content=\"Most people agree that the World Wide Web has become such a convenient tool that most of us now take for granted. For most of today’s prosperous businesses, it is also a powerful sales tool in particular to those who aim to expand internationally. Speaking the language of your target market and potential customers is … Website Localization: Machine or Human? L\u00e4s mer »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.idioma.com\/sv\/cs\/website-localization-machine-or-human\/\" \/>\n<meta property=\"og:site_name\" content=\"idioma\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-12T11:01:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2022\/10\/dcb8649c4b874ae7045130f391dd93b1167ea6b3-1600x1200-1.jpg?fit=1600%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Idioma_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Idioma_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#article\",\"isPartOf\":{\"@id\":\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human\"},\"author\":{\"name\":\"Idioma_admin\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c\"},\"headline\":\"Website Localization: Machine or Human?\",\"datePublished\":\"2022-10-12T11:01:33+00:00\",\"dateModified\":\"2022-10-12T11:01:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human\"},\"wordCount\":556,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#organization\"},\"articleSection\":[\"Idioma\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human\",\"url\":\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human\",\"name\":\"Website Localization: Machine or Human? - idioma\",\"isPartOf\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#website\"},\"datePublished\":\"2022-10-12T11:01:33+00:00\",\"dateModified\":\"2022-10-12T11:01:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www2.idioma.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Localization: Machine or Human?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#website\",\"url\":\"http:\/\/www2.idioma.com\/en\/\",\"name\":\"idioma\",\"description\":\"translate\",\"publisher\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www2.idioma.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#organization\",\"name\":\"idioma\",\"url\":\"http:\/\/www2.idioma.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1\",\"width\":590,\"height\":588,\"caption\":\"idioma\"},\"image\":{\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c\",\"name\":\"Idioma_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g\",\"caption\":\"Idioma_admin\"},\"sameAs\":[\"https:\/\/www2.idioma.com\"],\"url\":\"https:\/\/www2.idioma.com\/sv\/author\/vishal\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Localization: Machine or Human? - idioma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www2.idioma.com\/sv\/cs\/website-localization-machine-or-human\/","og_locale":"sv_SE","og_type":"article","og_title":"Website Localization: Machine or Human? - idioma","og_description":"Most people agree that the World Wide Web has become such a convenient tool that most of us now take for granted. For most of today’s prosperous businesses, it is also a powerful sales tool in particular to those who aim to expand internationally. Speaking the language of your target market and potential customers is … Website Localization: Machine or Human? L\u00e4s mer »","og_url":"https:\/\/www2.idioma.com\/sv\/cs\/website-localization-machine-or-human\/","og_site_name":"idioma","article_published_time":"2022-10-12T11:01:33+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2022\/10\/dcb8649c4b874ae7045130f391dd93b1167ea6b3-1600x1200-1.jpg?fit=1600%2C1200&ssl=1","type":"image\/jpeg"}],"author":"Idioma_admin","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Idioma_admin","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#article","isPartOf":{"@id":"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human"},"author":{"name":"Idioma_admin","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c"},"headline":"Website Localization: Machine or Human?","datePublished":"2022-10-12T11:01:33+00:00","dateModified":"2022-10-12T11:01:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human"},"wordCount":556,"commentCount":0,"publisher":{"@id":"http:\/\/www2.idioma.com\/en\/#organization"},"articleSection":["Idioma"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human","url":"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human","name":"Website Localization: Machine or Human? - idioma","isPartOf":{"@id":"http:\/\/www2.idioma.com\/en\/#website"},"datePublished":"2022-10-12T11:01:33+00:00","dateModified":"2022-10-12T11:01:33+00:00","breadcrumb":{"@id":"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www2.idioma.com\/cs\/website-localization-machine-or-human#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www2.idioma.com\/"},{"@type":"ListItem","position":2,"name":"Website Localization: Machine or Human?"}]},{"@type":"WebSite","@id":"http:\/\/www2.idioma.com\/en\/#website","url":"http:\/\/www2.idioma.com\/en\/","name":"idioma","description":"translate","publisher":{"@id":"http:\/\/www2.idioma.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www2.idioma.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"http:\/\/www2.idioma.com\/en\/#organization","name":"idioma","url":"http:\/\/www2.idioma.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www2.idioma.com\/wp-content\/uploads\/2023\/01\/idioma-logo.png?fit=590%2C588&ssl=1","width":590,"height":588,"caption":"idioma"},"image":{"@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/dc717d960b0843db81c252f7fc9c385c","name":"Idioma_admin","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"http:\/\/www2.idioma.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9d81adc83218e7150fca8b377ecff60bf9214ddc320b40e614d49d4e5c0dc79?s=96&d=mm&r=g","caption":"Idioma_admin"},"sameAs":["https:\/\/www2.idioma.com"],"url":"https:\/\/www2.idioma.com\/sv\/author\/vishal"}]}},"jetpack_featured_media_url":"https:\/\/www2.idioma.com\/wp-content\/uploads\/2022\/10\/dcb8649c4b874ae7045130f391dd93b1167ea6b3-1600x1200-1.jpg","_links":{"self":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts\/3222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/comments?post=3222"}],"version-history":[{"count":1,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts\/3222\/revisions"}],"predecessor-version":[{"id":3225,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/posts\/3222\/revisions\/3225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/media\/3224"}],"wp:attachment":[{"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/media?parent=3222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/categories?post=3222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.idioma.com\/sv\/wp-json\/wp\/v2\/tags?post=3222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}