Most people agree that the World Wide Web has become such a convenient tool that most of us now take for granted. For most of today’s prosperous businesses, it is also a powerful sales tool in particular to those who aim to expand internationally. Speaking the language of your target market and potential customers is …

Website Localization: Machine or Human? Read more

Korean is one of the Far East Asian languages, but is a so-called “language isolate” and the only remaining member of the Koreanic language family (all relative languages have been long extinct). Korean has around 80 million native speakers, and it is the official language in both South and North Korea and also one of the official languages of …

Language facts: Korean Read more

Ever wondered what makes global brands successful? Well, it’s actually many factors, but to name just a few, let’s go for authenticity, consistency and professionalism. These are “those things” that sometimes induce nightmares to marketers, but make people willing to convert into (loyal) customers. On the other hand, business is primarily about making money, and …

How to drown your brand in one click Read more

Attending international trade fairs or exhibitions is stressful, especially if you want to push a small or mid-sized company onto an international scene – not just for the staff involved, but also for your promotion as well as your localization budget (= how you tell people in another language want you are doing and want …

How to communicate at international exhibitions #2: Localize your channels Read more

Hungarian (Magyar) is an official EU language and has about 14.5 million native speakers, mostly in Hungary and the diaspora – mainly in seven neighboring countries (e.g. Romania, Serbia, Ukraine or Slovakia, the latter where Hungarian even has a status of second language in the areas inhabited by Hungarian minority), but also worldwide. Hungarian is a non-Indo-European language, a member …

Language facts: Hungarian Read more